Social Media Strategy

Getting a Social Media Roadmap started involves a 30,000 foot view of what social media is: The technologies on the web and mobile that enable people to create, publish and share content as well as connect/communicate with others. Brand control is in the hands (minds really) of consumers, not companies. So marketing on the social web means informing, educating and even entertaining those communities of people that care about the issues, problems, wants and needs met by your company.