That’s not how relationship-building goes in the social web. You can use your robot feeds to blurt out posts and showtimes and stuff, but if you want connectivity to people, engagement to your content, and a sense of participation on the social web, making people only talk about ESPN is a quick one-way ticket to “who cares?”
It’s two-way, ESPN. That means we talk with each other about non-work stuff, and that gets us interested in work stuff.
words by Chris Brogan....
If you’re email marketing, how do you go from pushing out content to building relationships?
In my case, I shoot for being as personal as I can. I write as if I’m writing only to you. I ask you questions where I’m genuinely interested in your answer. It’s the only way I know how to do it. I can’t imagine just lobbing news.
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